Why does it matter?According to the Every Vote Counts campaign, although 80% of people with learning disabilities are registered to vote, only around 1 in 8 did so in the last General Election.
It can also be very difficult for people with visual and hearing impairments to access the information they need to make an informed and independent choice. For a first-hand account of why you should make your campaign materials accessible, take a look at Liz Ball's story. Liz works for Sense, as a Campaigns Involvement Officer (and very kindly - and patiently! - taught me how to sign my name in Deafblind Manual at a recent - and very useful - Sense disability training awareness event for parliamentary candidates). For Liz's story in video, go to:
http://www.sense.org.uk/campaigns/General+election+2010/Lizs+voting+experienceI found it particularly concerning that because postal vote slips aren't available in Braille, Liz has to have someone help her mark her ballot, which of course means she can't keep her vote confidential - a secret ballot should be a basic part of democracy! How hard would it be to have candidates names and parties in Braille on postal vote papers?
What can you do?While the Lib Dem manifesto will be available in accessible formats - you might wish to make accessible versions of your own materials, for example an accessible version of your Election Communication. Check if there are any suitable forums in the constituency that you can attend to speak to people about what type of materials and messages work for them. I'll be attending these in the Thurrock constituency and will feed back useful info.
To start researching how to make your campaign materials accessible, try:
www.easyinfo.org - fantastic set of guides, particularly the ones on Words & Language, Design & Layout and Using Symbols. Any problems, mail me and I can send you PDFs.
www.everyvotecounts.org.uk - especially the 5-point guide to Making Democracy Accessible
http://www.mencap.org.uk/page.asp?id=12666 - Mencap's Get My Vote campaign
http://www.changepeople.co.uk/uploaded/CHANGE_How_to_Make_Info_Accessible_guide.pdfVery comprehensive guide from Change People, but the PDF takes a while.
http://ow.ly/1bZHW - Easy Read - tips and software - if your campaign can afford it!
RNIB and some private companies can turn your campaign materials into audio and/or Braille - which isn't as expensive as you might think. Also- they're good quality and use professional readers so well worth it. Contact the Disability Access Services dept at RNIB - they can discuss options with you and give you quotes. Materials with photos, tables, graphics, etc need a longer turnaround time but if your document isn't too complex and is mostly text, you can use their Webdocs service. It's not at all expensive for an audio CD version you can then upload as an audio file to your website.
Free audio software if you want to make a DIY audio CD:
http://audacity.sourceforge.net/Comments, tips, info and more links very welcome!
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